Last week Apple introduced two new iPhone 4s commercials starring Samuel L. Jackson and Zooey Deschanel. In my opinion it was a nice change of pace as Apple hasn’t used celebrities in their ads for quite some time. According to Ace Metrix, an advertising tracking firm, the majority of consumers agree which means that I have excellent taste :). In fact the new ads are scoring higher with consumers than any other iPhone 4s ad this year…
“Apple’s ads for iPhone had been falling rather flat earlier in the year, all scoring below the Apple iPhone norm of 620. This new creative tack that uses likable celebrities struck a chord with American viewers,” said Peter Daboll, CEO of Ace Metrix. “These ads performed very well, especially with younger women, who did not react as strongly to Apple’s more feature-focused ads from earlier in the year. Celebrity ads are risky, as many celebrities can be polarizing. In these latest ads, Apple has chosen wisely, using celebrities with broad appeal.”
The two new commercials sit in 2nd and third place on Ace Metrix’s list of Top Mobile Ads of 2012. Zooey’s ad sits at the number 2 spot slightly ahead of Jackson’s. Personally my favorite mobile phone ad of the year so far was Samsung’s Galaxy Note ad that starred The Darkness singing their hit I believe In a Thing Called Love… what’s yours?
