In my opinion, the Roku 3 is the best Apple TV competitor, but does that make it better? Recently, I picked up a Roku 3 to do some testing and comparisons between the two set-top boxes and was surprised at Roku's wide variety of content.
The next generation of Apple TV competitors is on the horizon. Roku has officially announced the Roku 3 packed with quite a few new features that may cause Apple to step it up a bit.